Elegant look and design
This is probably the first thing to consider while selecting a premium WordPress theme. Most of the premium themes come with multiple layouts , font options, color schemes and typography. But every business has a unique branding and you should consider which of the themes better reflects your business values and personality online. Go for sleek looks and designs that actually deliver what you want. See what is on the offer, like the number of customized layouts, sliders, image modules and the array of customizable features and updates on it.
Cost
Premium WordPress themes are more cost-efficient to build a site from scratch by hiring third party developers or in house developers. In just a small amount you can have smooth running sites with the great team support. You can even set up your own unique professional designed theme with plenty of advanced features and customization at the cost between “$30 to $100” but the thing that is important here, is to check whether you are getting what you are looking for in that money?
Support and updates
Free WordPress themes usually do not come with quality support and regular updates. The premium themes come with improved performance, added new features, fixed bugs with its every new release. Your site will not be missing out any new features with more high security if the theme provider avails these crucial elements as part of the package. Look out for theme markets that is operated by real people with real office – that matters a lot when you are investing your resources into it.
SEO optimized?
Usually premium WordPress themes follow latest and best SEO standards. Such themes help your site to rank higher as they are optimised for technical SEO including page speed and other technical elements. Before buying a premium theme, look out for additional SEO elements including content areas, ability to modify its page elements to fit them into your SEO campaign, see if the theme comes with structured data (schema) or whether it has optimised header tag allocations.
If you want highly designed, unique website themes then premium WordPress can do wonders for you, but only if you choose wisely and clear your doubts before purchasing a theme. Most of the theme sellers provide the opportunity to ask pre-sale questions – this is a great opportunity to see where the theme seller stands in terms of correspondence- test them. This will help in clearing any questions or doubts along with accessing the customer support of the theme provider.